酒店标志设计调查的问卷结构！
调查问卷一般可以看成是由三大部分组成的：卷首语（开场白）、正文和结尾。
1.卷首语
问卷的卷首语或开场白是致被调查的信或问候语。其内容一般包括下列几个方面：
（1）称呼、问候。如“XX先生、女士：您好”。
（2）调查人员自我说明调查的主办单位和个人的身份。
（3）简要地说明调查的内容、目的、填写方法。
（4）说明作答的意义或重要性。
（5）说明所需要时间。
（6）保证作答对被调查者无负面作用，并替他保守秘密。
（7）表示真诚的感谢，或说明将赠送小礼品。
信的语气应该是亲切、诚恳而礼貌的，简明扼要，切忌啰嗦。问卷的开头是十分重要的。大量的实践表明，几乎所有拒接合作的人都是在开始接触的前几秒钟内就表示不愿参与的。如果潜在的调查对象在听取介绍调查来意的一开始就愿意参与的话，那么绝大部分都会合作，而且一旦开始回答，就都会继续并完成，除非在非常特殊的情况下才会中止。
2.正文
问卷的正文实际上也包含了三大部分。
第一部分包括向被调查者了解最一般的问题。这些问题应该是适用于所有的被调查者，并能很快容易回答的问题。在这一部分不应有任何难答的或敏感的问题，以免吓坏被调查者。
第二部分是主要的内容，包括涉及调查
酒店标志设计主题的实质和细节的大量题目。这一部分的结构组织安排要符合逻辑性并对被调查者来说是有意义的。
第三部分一般包括两部分的内容，一是敏感性或复杂的问题，以及测量被调查者的态度或特性的问题；二是人口基本状况、经济状况等等。
3.结尾
问卷的结尾一般可以加上1~2道开方式题目，给被调查者一个自由发表意见的机会。然后，对被调查者的合作表示感谢。在问卷最后，一般应附上一个“调查情况记录”。这个记录一般包括：
（1）调查人员（访问员）姓名、编号；
（2）受访者的姓名、地址、电话号码等
（3）问卷编号
（4）访问时间
（5）其他，如设计分组等。
Hotel logo design The questionnaire structure!
Questionnaire in general can be seen as composed of three parts: Foreword (opening), body, and the end.
1. Foreword
Foreword or the opening of the questionnaire is caused by the survey letter or greeting. Its contents generally include the following aspects:
(1) call, the greeting. Such as "XX, ladies: Hello".
(2) to investigate self-description of the survey organizer and personal identity.
(3) a brief description of the contents of the investigation, purpose, and fill method.
(4) explain the significance or importance of the answer.
(5) A description will take time.
(6) ensure that no negative effect, and the answer given by the respondent for him to keep a secret.
(7) to express our sincere gratitude, or description will be small gifts.
The tone of the letter should be cordial, sincere and polite, concise and avoid long-winded. The beginning of the questionnaire is very important. A lot of practice shows that almost all people are rejecting cooperation came into contact with the first few seconds, expressed his unwillingness to participate. If potential subjects listened investigation had come a willingness to participate in the words, then the vast majority will be co-operation, and once you start to answer, it will continue and complete, except in very special circumstances will be aborted.
2 text
The body of the questionnaire actually contains three parts.
The first section includes the most general understanding of the respondents. These issues should be applicable to all respondents, and soon easy question to answer. In this section there should not be difficult to answer or sensitive issues, so as not scared of respondents.
The second part is the main contents of the large number of topics including those relating to the substance and details of the survey hotel logo design theme. The structure of this part of the organizational arrangements and the respondents to comply with the logic makes sense.
The third part consists of two parts, general, First, sensitive or complex issues, as well as measuring respondents attitudes or characteristics; two basic conditions of the population, economic status, and so on.
3. The end of
The end of the questionnaire can generally be added to the subject of two open way, to give respondents an opportunity to express their views freely. Then, thank the cooperation of the respondents. At the end of the questionnaire, should generally be accompanied by an "investigation records". This record generally includes:
(1) investigators (interviewers) name, number;
(2) of the respondents' names, addresses, phone numbers, etc.
(3) questionnaire number
(4) access time
(5) Other, such as design grouping.
