在市场营销酒店标牌设计问卷要注意哪些问题？

在市场营销酒店标牌设计问卷要注意哪些问题？
1.问卷的开场白
    问卷的开场白，必须慎重对待，要以亲切的口吻询问，措辞应精心切磋，做到言简意明，亲切诚恳，使被查者自愿与之合作，认真填好问卷。
2.问题的字眼（语言）
    由于不同的字眼会对被调查者产生不同的影响，因此往往看起来差不多相同的问题，会因所用字眼不同，而使应答者作不同的反应，做出不同的回答。故问题所用的字眼必须小心选择，以免影响答案的准确性。一般来说，在酒店标牌设计问题时应留意一下几点：
   （1）避免一般性问题。如果问题的本来目的是求取某种特定自资料，但由于问题过于一般化，使应答者所提供的答案资料无多大意义。
    例如：某酒店想了解旅客对该酒店房租与服务是否满意，因而做以下询问：
    你对本酒店是否感到满意？
    这样的问题，显然有欠具体。由于所需资料牵涉到房间设施与服务两个问题，故应分别询问。以免混乱，如：
    你对本酒店的房间设施是否满意？
    你对本酒店的服务是否满意？
   （2）问卷的语言要口语化，符合人们交谈的习惯，避免书面化和文人腔调。
3.问题的选择及顺序
    通常问卷的头几个问题可采用开放式问题，旨在使应答者多多讲话，多发表意见，使应答者感到十分自在，不受拘束，能充分发挥自己的见解。当应答者话题多，其与调查者之间的陌生距离自然缩短。不过要留意，最初安排的开放式问题必须较易回答，不可具有高敏感性如困窟性问题。否则一开始就被拒绝回答的话，以后的问题就难继续了。因此问题时容易回答且具有趣味性，旨在提高应答者的兴趣。核心问题往往置于问卷中间部分，分类性问题如收人、职业、年龄通常置于问卷之末。
    问卷中问题的顺序一般按下列规则排列：
   （1）容易回答的问题放前面，较难回答的问题放稍后，困窟性问题放后面，个人资料的事实性问题放卷尾。
   （2）封闭式问题放前面，自由式问题放后面。由于自由式问题往往需要时间来考虑答案和语言的组织，放在前面会引起应答者的厌烦情绪。
   （3）要注意问题的逻辑顺序，按时间顺序、类别顺序等合理排列。
In marketing hotel signage design questionnaires pay attention to what issues?
Opening of a questionnaire
    The opening of the questionnaire must be carefully treated to be asked in a friendly tone, the wording should be carefully learn, do the words concise, cordial and sincere, checked by voluntary cooperation with seriously fill

Good questionnaire.
(2) the wording of the problem (language)
    Different words would respondents have different effects, so tend to look almost the same problem, due to the wording, leaving the respondents for different reactions.

Make a different answer. Therefore, the wording of the problem must be carefully chosen so as not to affect the accuracy of the answers. In general, hotel signage design should pay attention to the following points:
   (1) to avoid the general problem. If the original purpose of the problem is to strike a certain self-information, but since the issue is too general, so that the answers provided by respondents information without much sense

.
    For example: a hotel would like to know visitors to the Hotel Accommodation and satisfied with the service, thus making the following questions:
    Of the hotel you satisfied?
    This problem is clearly not specific. Room facilities and services involves two issues because of the required information, it should be asked. In order to avoid confusion, such as:
    Satisfied with the facilities of your hotel room?
    You satisfied with the services of this hotel?
   (2) the language of the questionnaire to be colloquial, in line with the habit of talking to people, avoid written and literary tone.
Select and order problem
    Usually the first few issues questionnaire can be open-ended questions designed to make the answer a lot of speech, to express their views, respondents feel very comfortable, unfettered, to give full play to self-

Their own opinions. When the topic of respondents, with the strange distance between the investigators naturally shortened. However, pay attention to open problems originally scheduled to be easier to answer, not a highly sensitive

Nature such as trapped Cave sexual problems. Or the beginning was to refuse to answer the future challenge is to continue. So the question easy to answer and have fun, aimed at raising the interest of respondents.

The core issue is often placed in the questionnaire the middle part of the classification issues such as income, occupation, age is usually placed on the end of the questionnaire
    The order of the questionnaire are generally arranged according to the following rules:
   (1) easy to answer the question put in front of the more difficult to answer the question put to later trapped Cave sexual problems put behind, the fact that issues of personal data put the capuchin.
   (2) Closed questions put in front of freestyle problems put behind. Freestyle problems often need time to consider answers and language organizations, on the front will cause the boredom of the respondents

Emotions.
   (3) pay attention to the logical sequencing of questions, arranged in chronological order, class, order, etc. reasonable.