地理、人口、心理、行为等因素细分了酒店市场依据！
消费者市场细分的依据很多，造成消费需求特征多样化的多有因素，都可视为市场分化的依据或标准，称为细分变量。一般认为主要细分依据是地理因素、人口因素、心理因素和行为因素等四大类。
1.地理因素、、
以地理因素为依据来划分市场，是一种传统的市场细分。地理因素包括洲际、国别、区域、行政省市、城乡、气候条件和其他他理环境等一系列的具体变量。由于地理环境、气候条件、社会风俗和文化传统的影响，同一地区的消费者往往具有相似的消费需求，而不同地区的消费者在需求内容和特点上有明显差异，如俗话所说的“一方水土养一方人”。生活在草原和山区、内陆和沿海、温带和寒带、城市和乡村的人们有各自不同的需求和偏好。不仅如此，处于不同地理环境中的消费者对企业多采取的营销策略（如产品的设计、价格、分销方式、广告宣传等）也会有不同的反应。例如，对同一种产品的广告宣传，城市消费者讲究时代感，乡村消费者重要的事实在、朴实。此外，
酒店市场营销位置的不同往往引起某一产品的市场潜量和成本费用有所不同，企业应选择那些自己能为之提供最好服务的、效益高的地理市场为目标市场。
2.人口因素
人口因素包括年龄、性别、收入、教育水平、家庭规模、宗教和种族等直接反映消费者自身特点的诸多因素。因为人口因素中所包含的这些变量来源于消费自身，而且较易测得，所以，人口因素一直是消费者市场细分的重要因素。
3.心理因素
消费者的心理因素是关于消费者自身的较深层次的因素，包括消费者的生活方式、个性等心理变量。在同一人口因素中可能蕴含完全不同的心理因素，或者如上例，同一人口因素（年龄）因心理变量而复杂。所以，市场细分在考虑单纯的人口因素外，还要综合考虑心理因素。
4.行为因素
所谓的行为因素是指和消费者购买行为习惯相关的一些变量，包括购买时机和频率、追求的利益、使用情况和消费者对品牌的忠诚度等。
Geographic, demographic, psychological, behavioral factors such as breakdown of the hotel market basis!
The basis of the consumer market segmentation, resulting in a variety of characteristics of consumer demand for more factors can be considered as the basis of market differentiation, or standard, known as segmentation variables. Is generally believed that the main segments based on geographic factors, demographic factors, psychological factors and behavioral factors, four main categories.
Geographical factors,
Geographical factors as the basis to divide the market, is a traditional market segments. Geographical factors, including the Intercontinental, country, regional administrative provinces and cities, urban and rural areas, climatic conditions and his management environment, a series of specific variables. Due to the impact of the geographical environment, climatic conditions, social customs and cultural traditions, consumers in the same area tend to have similar consumer demand, while consumers demand content and features of different regions were significantly different, as the saying goes "party soil to support the party people ". Live in the grasslands and mountains inland and coastal, temperate and boreal, urban and rural people have different needs and preferences. Not only that, in different geographical environment in the consumer business to take a more marketing strategies (such as product design, price, distribution, advertising, etc.) will have different reactions. Advertising the same product, for example, urban consumers pay attention to contemporary, the important fact of the rural consumers, simple. In addition, the different market position often caused by a product's market potential and costs vary, enterprises should choose to provide them the best service, effective geographic market for the target market.
(2) demographic factors
Demographic factors including age, gender, income, education level, family size, religion and race and so many factors directly reflect the characteristics of the consumers themselves. These variables included demographic factors derived from the consumer, but more easily measured, so the demographic factors has been an important factor of the consumer market segments.
(3) psychological factors
Consumers of psychological factors on the consumers themselves deeper level factors, including the consumer's lifestyle, personality and other psychological variables. Contains a completely different psychological factors in the same demographic factors, or the example above, the same demographic factors (age) and complex psychological variables. Therefore, in considering the purely demographic factors, the market segmentation, but also considering the psychological factors.
(4) behavioral factors
The so-called behavioral factors and consumer purchase behavior-related variables, including the purchase of the timing and frequency, the pursuit of the interests of the situation and consumers' brand loyalty.
