酒店市场营销不断更新酒店新产品的类型

酒店市场营销不断更新酒店新产品的类型

1.全新产品

    这种产品在市场上从未出现过，是为了满足人们新的消费需求，开拓全新的市场而生产的。在现代酒店业中，全新的产品往往运用了高科技手段，开发的角度可以是一些新的功能性的设施、设备的运用，比如完全依靠环保能元运转的酒店，或者是新的产品组合，如何价住宿产品的出现，还有新的管理模式的运用等。这类产品研发费用高，投入了大量的人力物力，能否被市场所接受却是个未知数，所以开发全新产品是具有一定风险性的。这类产品占所有新产品的10%。

2.新产品线

    这种产品是指在其他酒店已经运用而在本酒店尚未开发运用的产品。当其他酒店的产品在市场上取得较好的经济效益，本酒店VI设计就可以根据现有条件，将产品线适当调整，仿制其他酒店的产品，利用其他酒店为产品做的宣传，扩大自己的市场销售。这类产品占整个新产品比重的20%左右。

3.现行产品的增补品

    在现有的产品线上增加的品种。如锦江酒店集团，创业时期经营餐饮业为主，后来逐渐增加了住宿业、旅游业和娱乐业。原来锦江集团的住宿业以经营高级酒店为主，后来为适应市场的需求，增加了锦江之星这个经济型酒店品牌，达到了扩大客源，占领更多市场的效果。这类产品占整个新产品比重26%。

4.现行产品的改进更新

    在原有产品的基础上，不进行完全的改革，只是在局部形式上进行调整改变，式新产品原有性能更丰富，满足顾客不断改变的新的消费需求。比如酒店餐厅不断推出新的菜肴，娱乐场所延长营业时间等。这类新产品占整个寻产品的33%。

5.降低档次经营的产品

    酒店向客人提供与原来产品类似的产品，但努力使成本降低，从而降低产品档次，使之能被更多的顾客接受。这类产品占整个新产品的11%。
Hotel marketing is constantly updated hotel new product type
(1) new product
    This product in the market has never appeared, in order to meet people's new consumer demand, and reach new markets and production. In the modern hotel industry, new products tend to use high-tech means, the point of view of the development of the use of some new features of the facilities, equipment, for example, rely entirely on environmental protection can operate the hotel, or a new product portfolio how the price of accommodation products, as well as the use of the new management model. Type of product research and development costs, put a lot of manpower and resources, whether accepted by the market but it is unknown, so the development of new products with a certain risk. These products accounted for 10% of all new products.
2 new product lines
    This product is yet to be developed to use the product in the hotel have been used in other hotels. Other hotel products in the market to achieve better economic efficiency, the hotel can be based on existing conditions, the product line appropriate adjustments, imitation products in other hotels, the use of the other hotels do publicity for the product, to expand their market . These products account for about 20% of the proportion of new products.
The addition of products of the three current products
    Increase the variety in the existing product line. Mainly operating food and beverage industry such as the Jin Jiang Hotel Group, the pioneering days, then gradually increase the lodging industry, tourism and recreation. Original Jinjiang Group accommodation industry to operate the luxury hotels, and later to adapt to market demand, an increase of Jinjiang Inn budget hotel brand, reaching broaden the customer base, occupying the effect of the market. These products accounted for 26% of the proportion of the entire new product.
Existing products improve and update
    On the basis of the original product, not completely reform only in the local formal to be adjusted to change the type of new products original performance to meet customers' changing consumer demand. Such as the hotel restaurant has introduced new dishes, entertainment extension of trading hours. Such new products accounted for 33% of the entire look for the product.
5 lower grade business products
    The hotel offers a similar product with the original product, but efforts to reduce the cost, thereby reducing the grade of products, enabling it to be more customer acceptance. These products accounted for 11% of the entire new product.