酒店产品受到许多的因素影响，可控因素和不可控因素影响了酒店产品价格

酒店产品受到许多的因素影响，可控因素和不可控因素影响了酒店产品价格
    酒店产品价格的制定要受到许多因素的影响，这些因素大致可以分为可控因素和不可控因素两类，可控因素是营销人员在定价时有能力调节控制的因素，反之则是不可控因素。
（一）可控因素
1.成本
    成本是酒店定价时的注意依据，为了保证生产的顺利实现，通过销售，酒店既要收回成本，同时也要获取一定的利润。所以酒店产品的成本是酒店在正常市场环境中定价的最低点。一般来说，在成本不变的情况下，酒店产品价格与酒店利润成正比关系，价格提高，酒店产品的利润就高；价格越低，酒店产品的利润就越低。所以产品成本低的酒店企业在制定价格时有效大的调整余地，在市场竞争中比较有利，比较容易获得好的经济效益。但过度强求削减成本也会使产品质量得不到保证，所以，酒店市场营销在定价时应根据自身的情况确定一个合适于成本的定价。
2.定价目标
    酒店定价目标为定价者指明了方向，定价者也必须根据定价目标来制定价格，这样才能实现最初的目标。同时，不同酒店的定价目标不同，随之采取的具体定价方法也有差异。定价者要明确了解自己酒店的定价目标，选择争取的定价方法，才能制定出适合酒店的价格。
3.酒店产品特色
    酒店产品的特色对酒店产品的定价有很大的影响。酒店产品的特色包括产品的质量、功能、服务等是否新颖，是否对消费者有吸引力；也包括产品声誉的好坏，产品受关联产品的影响程度等。若产品有特色、信誉好、在市场上不易受制约，不易被替代，则产品对市场会有较大的吸引力，呈现供不应求得供需关系，则价格自然比同类产品高许多。如果一个毫无特色的酒店，它的酒店产品缺乏吸引力，其营销定价人员就往往不得不把价格降低，在市场处于被动的地位。
4.酒店的推销能力
    酒店营销人员的营销能力也是决定酒店产品定价的因素之一。如果酒店的销售能力较强，销售渠道多，不必担心高价使产品大量滞销，酒店就可以把自己酒店产品的价格定价得高一些。如销售能力一般，或在销售能力较弱的情况下，应适当调低价格以保证一定的销售率。
（二）不可控因素
1.市场竞争
    酒店的经营活动总是受竞争者的经营活动的制约。当酒店自身产品在优势上有过于竞争对手之处，则定价时受对手的制约会较少，可以根据自己的意愿在价格上做较大幅度的调整，而不会在竞争中处于劣势，可以根据自己的意愿在价格上做较大幅度的调整，而不会在竞争中处于劣势。但竞争往往与市场供求有密切关系，供不应求，则竞争程度自然降低，供过于求，竞争程度加剧，价格在微小变动都会引起竞争局势的变化。在现实中，竞争者采取怎样的竞争价格，供求关系怎样变化都不是认为能控制的。
2.供求关系
    酒店客源的需求具有不稳定性，且不同层次的客人对价格的敏感性也不一样，所以市场上的供需关系随时处于变化之中。酒店作为供给一方，供大于求，酒店定价的自由度就相对较小，反之，就较大。
3.酒店中间商的力量
    酒店中间在很大的程度上制约着酒店产品价格的制定，酒店如果过分依赖中间商进行产品销售，自身对定价的掌控程度就会变得很小，甚至要与中间商商量着定价，酒店中间商作为旅游销售渠道中一个独立的经营者获得了高额利润。酒店应尽量减小对中间商的依赖，将产品定价仅把握在自己手里，才能实现酒店的经营目标。
4.汇率水平
    汇率又称为汇价或外汇行市，是指两种不同货币之间的比价。两个国家的兑换比例，取决于旅游目的地国家机构以各国货币为基础所公布的汇率。当一国的货币发生变化的时候，相对其他各国货币的汇率也就随之发生了变化，从而也影响了旅游酒店产品和价格的变化。如果本国货币的币值有所上升，这样，酒店产品的成本就会降低，因此酒店必须随汇率的变动而不断地调整产品的价格。
The hotel products are subject to many factors, controllable factors and uncontrollable factors affect the price of the hotel product
    The hotel price should be formulated by a number of factors, these factors can be divided into controllable factors and uncontrollable factors into two categories, controllable factor is that marketers have the ability to adjust the control of the pricing, and vice versa is not controllable factors .
(A) controllable factors
1 cost
    The cost for hotel pricing basis in order to ensure smooth production achieved through the sale of the hotel it is necessary to recover the cost, but also to obtain a certain profit. The hotel cost of the product is the lowest point of the hotel pricing in a normal market environment. In general, in the case of constant costs, hotel prices and hotel profits is proportional to higher prices, the profits of the hotel product; lower the price, the lower the profits of the hotel product. The low cost hotel companies in the effective room for adjustment in the pricing in the market competition more favorable, it is easier to get good economic benefits. However, excessive force to cut costs but also make the product quality can not be guaranteed, hotel marketing, pricing should be according to their own situation to determine an appropriate cost pricing.
(2) pricing objectives
    Hotel pricing objectives for pricing by pointing out the direction, the pricing also must be based on the pricing objectives set prices so as to achieve the initial goal. At the same time, the hotel pricing objectives, along with specific pricing method is also different. Pricing must have a clear understanding of the pricing objectives of their hotel and choose to fight for the pricing method, in order to work out the price for the hotel.
3 Hotel Features
    The characteristics of the hotel product has a great influence on the pricing of hotel products. Hotel product characteristics, including whether the innovative quality of the products, features, services, and whether appealing to consumers; including the quality of the product's reputation, the impact of associated products. If the product is unique, good reputation in the market less vulnerable to the constraints, can not easily be replaced, there will be more attractive products on the market, presented in short supply relationship between supply and demand, the price naturally higher than similar products of many. If a hotel without the characteristics of its hotel products less attractive, its marketing and pricing personnel often have to lower prices in a passive position in the market.
4 hotel marketing
    Marketing of hotel marketing personnel in determining one of the factors of the hotel product pricing. If the hotel sales capability, sales channels, and do not have to worry about high prices make our products to a large number of slow-moving, the hotel can put the price of their hotel pricing too high. Such as the ability to sell, or in the case of weak sales ability, should be appropriate to reduce prices in order to ensure a certain rate of sales.
(B) of uncontrollable factors
(1) competition in the market
    The business activities of the hotel is always subject to the constraints of the business activities of competitors. When the hotel's own product strengths too competitors, then the pricing would be less constrained by the opponent, to do more substantial adjustments in price according to their wishes, and not at a disadvantage in the competition, you can more substantial adjustment in price according to their wishes, and not at a disadvantage in the competition. But the competition is often closely related to market demand and supply, demand, the level of competition naturally reduce oversupply, competition intensified, the price of the small changes will cause changes in the competitive situation. In reality, the competitors take what kind of competitive prices, and how changes in the relationship between supply and demand do not think that can be controlled.
(2) the relationship between supply and demand
    The hotel source of demand instability, and the guests of different levels of price sensitivity is not the same, so the relationship of supply and demand on the market at any time change. The hotel as a party supply, oversupply, hotel pricing freedom is relatively small, on the contrary, it is larger.
Hotel brokers force
    Hotel intermediate constraints to a large extent with the formulation of the hotel price, hotel if over-reliance on brokers sales, itself becomes small degree of control of the pricing, or even to discuss pricing and brokers, hotels middle provider as an independent business travel sales channels to obtain high profits. The hotel should try to reduce dependence on middlemen, product pricing is only grasp in their own hands in order to achieve the hotel's business objectives.
(4) exchange rate
    Exchange rate, also known as the exchange rate or foreign exchange market price means the price ratio between two different currencies. Exchange ratio of the two countries, depending on the tourist destination of national institutions in national currencies, the exchange rate announced by the foundation. Change when a country's currency relative to other national currencies will occur along with changes, which also affected the tourist hotel products and price changes. If the value of its currency to rise, the hotel cost of the product will be reduced, so the hotel must continue to adjust product prices with the exchange rate movements.