酒店营销如何密切与旅行社建立合作关系？

酒店要建立良好的和谐合作关系，那要如何密切与旅行社的关系？
    酒店与旅行社之间要建立良好和谐的合作关系，做到精诚合作、利益共享、风险共担，这需要付出很多努力来培育。作为酒店应从以下几个方面着手：
    1.做好接待工作
    酒店提供优质的产品服务是保证与旅行社关系的最实质性内容。如果没有意识到这点，在具体工作中势必是舍本逐末。
    2.加强沟通
    酒店应让旅行社充分了解自己的产品与服务，可以通过组织旅行社人员参观、使用，并提供足够的宣传资料，如小册子、广告招贴画、促销录像带、幻灯片等，还应经常通过函件、人员访问等形式及时向旅行社通报酒店各新产品与服务、新项目、新计划等的最新动态，以协助其销售，并争取在旅行社旅游路线促销宣传中取得理想位置。对于旅游批发商而言，一般是提前一年或更长时间印刷宣传手册和报价单，但酒店应提早与之协商房价。如因经营需要必须提价，应尽早通知旅行社，并取得谅解。否则由于两者沟通不足，临时提价（尤其是旺季）会使旅行社陷入尴尬，引发大批退房，双方都会在经济利益、公众形象上受极大损失。
    3.积极激励
    酒店可采用多种激励措施提高行驶代理销售的积极性。如：提高佣金比率，对淡季销售发给奖励佣金并及时支付；对通过旅行社预订的公司和机构给予更大折扣，管理它们从旅行社出预订；免费为旅行社人员提供膳宿服务；开展销售竞赛，对销售业绩好的旅行社给予奖励。
    4.加强预订受理工作
    上海酒店VI设计应根据旅行社订房的特点，设计专门的预订受理程序，方便旅行社订房。酒店应主动提供房价、订金政策以及其他服务项目（如行李托运费）的付费说明，并以书面形式，一般是客房销售合同，想旅行社明确房价（是否含早餐）、订金、预订截止时间、付款方式等内容。同时，酒店还应积极采用先进的电子网络系统以顺应网络预订的新趋势。
    5.加强售后工作
    旅行团离点并不等於销售工作的结束，酒店应与旅行社保持密切联系，征询其建议与意见，以便改进提高。
    6.重视账款清算
    只有收回账款，酒店才能真正取得经济效益。有的酒店只顾招徕顾客，怕影响与旅行社的关系，往往不能及时收回账款，降低了酒店资金周转率，优势还会影响酒店的长远发展。
    三、客房预订来源
    酒店客房的预订主要有三个来源：
    ●公司或机构组织
    ●个人旅游者
    ●旅行社：属于酒店与最终顾客之间的的中间环节，对于酒店来说自然是非常重要的顾客来源。
  
Hotel to establish a harmonious and cooperative relationship, how to work closely with travel agents?
    To establish good and harmonious working relationship between hotels and travel agencies, so that the sincere cooperation, sharing of benefits and risks, which requires a lot of efforts to nurture. Proceed as a hotel from the following aspects:
    1 do reception work
    The hotel offers quality products and services is the most substantial content to ensure that relations with travel agencies. If you do not realize that this specific work is bound to be forest for the trees.
    (2) to strengthen communication
    Hotel should be allowed to travel agencies to fully understand their products and services through the organization of travel agency staff to visit, use, and to provide adequate promotional materials such as brochures, advertising posters, promotional videotapes, slides, but also often by letter, personnel access and other forms of time to travel agents informed of the latest developments in hotel new products and services, new projects, new program to assist its sales, and strive to achieve the desired position in the travel agencies line promotional. For travel wholesalers, generally one year in advance or longer printed brochures and quotations, but the hotel early to consult with house prices. As a result of the operation need to be price increases, as soon as possible notify the travel agency, and understanding. Otherwise due to the lack of both communication and temporary price increases (especially embarrassing season) will make travel agency, triggering a large number of check-out, the two sides by the great loss of economic interests, public image.
    (3) positive incentives
    The hotel can be a variety of incentives to improve driving the sales agent. Such as: increasing the rate of commission, and the timely payment of the off-season sales distributed to the award commission; booked through travel agencies, companies and organizations to give greater discounts and to manage them out from the travel agency booking; free of charge for the travel agency staff to provide board and lodging services; to carry out sales contests, reward good travel agent sales.
    . Reservations accepted work
    Should be based on the characteristics of the travel agent booking hotel designed specifically booking acceptance procedure to facilitate the travel agency booking. Hotel prices, deposit policy and other services (such as baggage fees) should take the initiative to provide payment instructions, in writing, usually room sales contract, would like to travel agents clear Rates (including breakfast), deposit, booking deadline time, method of payment and other content. At the same time, the hotel should also actively adopt advanced electronic network system in order to comply with the new trend of Online Booking.
    Strengthen after-sales work
    Does not mean the end of the sales package tours from the point, the hotel should maintain close contact with travel agencies to seek their advice and opinions, in order to improve the improve.
    6. Emphasis on receivables liquidation
    Only to recover the receivable, the hotel in order to truly achieve cost-effective. Some hotels Zhigu attract customers, for fear the impact of travel agents, debtors often do not recover in time, reduce the turnover rate of the hotel capital advantage will also affect the long-term development of the hotel.
    Third, the source of Reservation
    Booking of hotel rooms there are three main sources:
    ● companies or organizations
    ● individual travelers
    ● Travel: intermediate links belong to the hotel with the ultimate customer for the hotel is naturally a very important source of customers.