上海商场标识设计--请使用者背书

       不论企业、店家、个人,只要是信息传递者的发言接收方几乎都不大相信。因为他们都认为信息传递者“只会透露对自己有利的信息”。相较之下,商场标识设计与接收方站在相同立场的使用者心声就较容易得到信任。

        各位有没有在店里挑衣服,遇到店员说“这件我自己也买了而决定购买的经历呢?

        这是因为店员的角色从卖家转为了与消费者站在同一阵线的伙伴。听到店员这么说,我们会觉得:这么了解商品的人都买了,质量应该不错(当然,不可否认的是,店员可能真的购买了那件商品,也有可能仅仅是对每一个人都这么说而已)。

        电视购物频道销售健康器材时也是一样,一定会通过使用者的心声宣传商品。因为比起商品生产者传递的信息,观众反而比较相信使用者的心声。

       No matter the enterprise, the shop owner, the individual, as long as it is the speech of the information transmitter, the receiver almost does not believe it. Because they all believe that the communicator "will only reveal information that is good for them.". In contrast, it is easier to trust the users who stand in the same position as the receiver in the logo design of shopping malls.

       Have you ever picked clothes in the store and met the clerk saying, "I bought this one myself and decided to buy it?"?

      This is because the role of the shop assistant has shifted from a seller to a partner in the same line with the consumer. When we hear the shop assistant say this, we will think that the quality of the product should be good (of course, it is undeniable that the shop assistant may have actually bought the product or just said so to everyone).

      The same is true when TV shopping channels sell health equipment. They will certainly promote products through the voice of users. Because compared with the information delivered by commodity producers, the audience is more confident in the voice of users.