上海标识设计--品牌标识效应互补

        一种被称作“品牌标识”的新潮流对于作为企业战略的宣传手段特别是广告战略,必须彻底追求广告效果的提升,掌握广告费的投资效率。

       因为要策划品牌,则非要以最受消费者瞩目的电视为中心啦,预算只有两亿日元,一定要考虑使用最大功效的宣传工具啦。把全部预算投入文体活动试试怎么样啦等等,由于规模和时间不同,提议也各有千秋。到底哪种计划最好呢?即使是成本最高的媒体电视广告也有效果不明之处。所以在桌前编写宣传计划时,都会有一种怕计划落空的不安。

      如今生意人也好,广告担当者也罢,即使是对经营者来说,对于作为企业战略的宣传手段特别是广告战略,必须彻底追求广告效果的提升,掌握广告费的投资效率。

      在回收与广告投资相应的成果时,应怎样推进企业战略呢?我想一边介绍理论,一边验证其实践构图。即在怎样的市场营销意向下去完成品牌策划的手法。

      As a new trend called "brand identity", the promotion of advertising effect and the investment efficiency of advertising expenses must be thoroughly pursued for the advertising strategy, especially the advertising strategy.

      Because if you want to plan a brand, you have to focus on the TV that attracts the most attention from consumers. The budget is only 200 million yen. You must consider using the most effective publicity tools. How about putting all the budget into cultural and sports activities? Due to the differences in scale and time, the proposals have their own merits. What's the best plan? Even the most expensive media and TV ads have some problems. So when you write a publicity plan at your desk, you will be worried that the plan will fail.

      Now, whether businessmen or advertising agents, even for operators, as a means of corporate strategy, especially advertising strategy, they must thoroughly pursue the improvement of advertising effect and master the investment efficiency of advertising expenses.

      How to promote the enterprise strategy when recycling the corresponding achievements of advertising investment? I want to introduce the theory and verify the practical composition. That is, in what kind of marketing intention to complete the brand planning.