航空标识设计--东方航空公司标创意设计

       东方航空这个名字将其和彼得蒙航空(Pied-mont)、奥扎克航空(Ozark)及南方航空(Southern)归为同一类。

       你只能看到你想看到的。在美国航空或者联合航空有不愉快经历的旅客会说:“不巧碰上这种事。”旅客的预期是获得良好服务,这只是个意外。

       而在东方航空有过同样遭遇的旅客则会说:“又是东方航空。”旅客的预期是糟糕的服务,结果再次得以证实。

       东方航空并非不曾努力过航空标识设计。几年前,东方航空聘请了几位一流的营销专家,实行全面改革。它是第一批“喷涂机身”“改善食品”和“装扮空乘”的航空公司之一,为的是提高声誉。

        东方航空花起钱来毫不吝啬。多年来,该公司的广告投入在行业内都是名列前茅。在最近一年里,广告投入超过2000万美元。花了那么多钱之后,你对东方航空的印象如何?它有哪些航线?沿东海岸飞往纽约、波士顿、费城、华盛顿和迈阿密,对吧?  

        其实,东方航空并不只在东部飞,也有飞往圣路易斯、新奥尔良、亚特兰大、丹佛、洛杉矶、墨西哥的阿卡普尔科和墨西哥城的航线。

        The name puts it in the same category as pied Mont, Ozark and southern.

        You can only see what you want to see. Passengers who have had an unpleasant experience with American Airlines or united airlines say, "this happened to happen." It was only an accident that passengers expected good service.

And passengers who have had the same experience in China Eastern Airlines will say, "it's China Eastern again." Passengers' expectation of poor service was confirmed again.

        China Eastern Airlines is not without efforts. A few years ago, China Eastern Airlines hired several first-class marketing experts to carry out comprehensive reform. It was one of the first airlines to "spray fuselage", "improve food" and "dress up flight attendants" in order to enhance its reputation.

        China Eastern Airlines is not stingy with its money. Over the years, the company's advertising investment is among the best in the industry. In the last year, more than $20 million has been spent on advertising. After spending so much money, what's your impression of China Eastern Airlines? What routes does it have? Fly along the east coast to New York, Boston, Philadelphia, Washington and Miami, right?

        In fact, China Eastern Airlines does not only fly in the East, but also flights to St. Louis, New Orleans, Atlanta, Denver, Los Angeles, Acapulco, Mexico and Mexico City.