酒店营销渠道的发展趋势与酒店多元营销手法！

酒店市场竞争越来越激烈，创造更多的酒店营销渠道新发展
    酒店联合营销与酒店多元营销相结合是酒店营销渠道的发展趋势。
1.酒店联合营销
    市场竞争越来越激烈，传统的单一的酒店营销手段越来越不能满足酒店业的需要。因此需要创造一条效果好的的营销之路，酒店联合营销的模式便充分拓展营销渠道的深度和广度，以更灵活更多样的方式与顾客进行最直接、最方便的营销。
2.酒店网络营销
    网络营销就是利用国际互联网开展酒店在市场中的营销活动。旅游者外出旅游，可以通过旅行社安排行程，在旅行过程中的酒店通常也由旅行社包办和安排好，这是人们惯用的一种传统手段。利用酒店网络销售系统进行酒店营销创新，可以有效展示酒店形象设计和酒店VI设计、服务等，建立良好的客户互动关系，实现高效管理与销售，降低销售成本、提高经济效益和管理水平，还可以拓宽酒店销售市场，扩大预订消费群体，因此网络营销可以给酒店业经营增加新的销售渠道，扩大预订消费群体。通过酒店网络营销，还可以使酒店产品有形化，增强预订群体对酒店产品的信任度，这样酒店网络预订不仅培养和扩大了消费群体，而且使无形的酒店产品“有型化”，增强预订群体对酒店产品的信任度。
    人们通过上网来安排自己的旅行行程和预订酒店，其步骤通常为：
   （1）直接入酒店的网页查看并预订;
   （2）通过中介预订：进入各大旅行社、酒店GRS、航空公司DRS或GDS的网页提出预订要求。

An increasingly competitive hotel market, and create more hotel marketing channels
    The combination of hotel joint marketing and hotel diverse marketing is the development trend of hotel marketing channels.
A hotel joint marketing
    The increasingly fierce market competition, the traditional single hotel marketing tool is increasingly unable to meet the needs of the hotel industry. Therefore, the need to create an effect of a good way of marketing, hotel marketing model will fully expand the depth and breadth of marketing channels, the most direct and convenient marketing with customers in a more flexible and more diverse ways.
(2) Hotel Internet marketing
    Network marketing is to use the Internet to carry out the marketing activities of hotels in the market. Tourists, travel, travel arrangements, hotel in the travel process, usually arranged by the travel agency and arranged through a travel agent, it is the people preferred a traditional means. Advantage of the hotel for hotel marketing innovation in network marketing system, can show the image of the hotel and service, good customer interaction between efficient management and sales, reduce cost of sales, enhance economic efficiency and management level, you can also broaden the hotel sales market, and expand booking consumer groups, and network marketing can give hotel operators to add new sales channels to expand the reservation consumer groups. Hotel Internet marketing can make tangible hotel product, to enhance the confidence of booking group hotel products, so hotel network reservation not only to cultivate and expand consumer groups, and the invisible hotel products "stylish", and enhance the booking groups confidence in the products of the hotel.
    Through the Internet to arrange your own travel itinerary and book the hotel, its step is usually:
   (1) directly into the hotel's website to view and book;
   (2) the tour operator, through an intermediary booking: GRS hotels, airlines DRS or the GDS website booking request.