深圳标识设计--品牌标识预势命名法

        古人云:凡事预则立,不预则废!客观有效地预测品牌标识未来,建立着眼于未来的品牌标识战略,并由此命名品牌标识,是谓“预势命名法”。

       好的品牌标识名字不仅要简洁明了、便于传播和联想、具有时代感,甚至更要建立符合国际一体化商业趋势以及对未来市场扩张的有效品牌标识策略,根据品牌标识策略来预设未来发展,再确定品牌标识名称。

       众所周知,2006年度美国《财富》杂志评出的世界500强公司之首是埃克森·美孚(ExxonMobil),早在多年前,美国这家石油公司为了设计出既适应世界各地风俗,又符合各个国家法律的名字和图案,邀请了多方面专家和机构,历时6年、耗资1亿美元调查了55个国家和地区,最后才确定了埃克森(EXXON)的命名,并且从设计出来的1万多个商标中筛选出一个,如今这个品牌标识通行全球,品牌标识价值已达上百亿美元。很多时候,品牌标识预势也是一种极为重要的商业能力。

         The ancients said: everything in advance is established, not in advance is abandoned! Objectively and effectively predict the future of brand identity, establish a brand identity strategy focusing on the future, and then name the brand identity, is called "pre potential nomenclature".

         A good brand name should not only be concise and clear, easy to spread and associate, with a sense of the times, but also establish an effective brand identity strategy in line with the international integration business trend and the future market expansion. According to the brand identity strategy, the future development should be preset, and then the brand name should be determined.

        As we all know, ExxonMobil ranked the top 500 companies in the world by Fortune magazine in 2006. As early as many years ago, in order to design names and patterns that not only adapt to the customs of all parts of the world, but also conform to the laws of all countries, the US oil company invited many experts and institutions to conduct a six-year and $100 million survey in 55 countries and regions, Finally, the name of Exxon was determined, and one brand was selected from more than 10000 designed trademarks. Now the brand identity is popular all over the world, and the brand identity value has reached tens of billions of dollars. In many cases, brand identity is also a very important business ability.