广告宣传--全球观点也很重要

   广告自然是在国内用的东西。但并不是说不管什么只要符合酒店标识设计国内的形式就行了。也许我搞错了对象,近年来在国际性的戛那CM节上日本的TVCM连续遭到惨败。原因很清楚。一个例子是在主要流行的15秒的CM中,日本的TVCM只是单调地连续呼叫商品的名称,不能让人深切体会到商品的特点,这与要求体现事物本质的国际水平存在着很大差距。

   另一个例子和15秒的短时间有关,明星太多了。引人注目就是好,这种观点在国际上是不被认可的。 我并不是说日本的酒店标识设计广告都要搞成全球化标准,但我想并不只是我一个人希望广告用户和广告制作人创造出哪怕一件可以说达到了世界标准的广告。

   Advertising is naturally something used in China. But it doesn't mean that no matter what, as long as it conforms to the domestic form of hotel logo design. Maybe I made a mistake. In recent years, Japan's TVCM suffered a series of disastrous defeats in the international Cannes cm Festival. The reason is clear. One example is that in the main popular 15 second cm, Japan's TVCM only monotonously calls the name of the goods continuously, which can't make people deeply understand the characteristics of the goods. This is far from the international level of reflecting the essence of things.

   Another example relates to the short time of 15 seconds. There are too many stars. It's good to be conspicuous, which is not recognized internationally. I'm not saying that the design and advertising of hotel logo in Japan should be made into a global standard, but I think I'm not the only one who wants advertising users and producers to create even one advertisement that can be said to meet the world standard.